VirtualAd

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Toronto, ON

VirtualAd

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

5.0

Be the first to review!

Toronto, ON

Marketing Automation Manager (Hubspot, Active Campaign)

Toronto, Ontario (view on map)

Posted 1 month ago

Job Description

This role combines elements of sales, marketing, and technical expertise to optimize lead management and nurture leads from the initial stage to becoming customers. The manager will be responsible for CRM, database management, including segmentation, analysis, and decision-making based on lead behavior. They will also oversee email marketing, creating automated campaigns and ensuring a personalized customer experience. Reporting and data analysis are crucial aspects of the role, with the manager providing insights on ad spend, and lead quality. The ideal candidate should possess strong organizational skills, a deep understanding of database management, and the ability to work under pressure while remaining focused on key performance indicators (KPIs).

CRM Management and Integrations:

• Must have experience with any of the following CRM systems: Hubspot or Active Campaign
• Possess strong proficiency in CRM management, with a deep understanding of CRM tools, specifically Active Campaign.
• Utilize CRM functionalities to their full potential, including lead segmentation, tagging, list management, and automation setup.
• Identify opportunities for CRM integrations with third-party apps and tools to streamline and automate processes.
• Collaborate with the IT team or external vendors to implement and optimize CRM integrations.
• Experience with complex marketing CRM implementations 

Funnels Performance Analysis:

• Develop hypotheses and success metrics to measure the performance of customer funnels throughout the entire lifecycle, from lead acquisition to long-term customer engagement and retention.
• Conduct in-depth analysis of funnel performance metrics, such as conversion rates, customer acquisition costs, customer lifetime value, and retention rates.
• Identify key stages and touchpoints within the funnel where improvements can be made to enhance customer experience and drive better outcomes.
• Collaborate with the marketing and sales teams to identify areas of opportunity and formulate strategies to optimize funnel performance.

Customer Journey Mapping:

• Create comprehensive customer journey maps that illustrate the various stages and touchpoints a customer goes through in their interaction with the customer funnel.
• Identify gaps and areas for improvement in the customer journey, leveraging insights from data analysis, customer feedback, and industry best practices.
• Develop strategies to enhance the customer journey, ensuring a seamless and personalized experience that aligns with the organization's goals and objectives.

Metrics Development and Tracking:

• Define key success metrics and performance indicators for each stage of the customer funnel and the overall lifecycle.
• Develop and implement tracking mechanisms to capture relevant data and measure the identified success metrics.
• Regularly analyze and report on funnel performance metrics, providing insights and recommendations for optimizing the customer journey.
• Collaborate with the marketing and sales teams to align metrics with business objectives and ensure consistent tracking and reporting practices.

Experimentation and Optimization:

• Design and implement controlled experiments and A/B tests to validate hypotheses and identify opportunities for funnel optimization.
• Utilize data-driven insights to make informed decisions and drive iterative improvements in funnel performance.
• Continuously monitor and analyze the results of experiments, making adjustments and refinements to improve conversion rates and customer engagement.
• Stay up to date with industry trends, emerging technologies, and best practices in funnel optimization and customer lifecycle management.

Process Optimization:

• Identify areas for process improvement within the CRM system and related workflows.
• Streamline and automate repetitive tasks and manual processes using CRM capabilities and integrations.
• Work closely with the IT team or external vendors to implement process enhancements and workflow automations.

Technical Troubleshooting:

• Serve as the primary point of contact for resolving technical issues related to CRM usage and integrations.
• Collaborate with the IT team or external vendors to troubleshoot and resolve any system-related issues.
• Stay updated on CRM updates, bug fixes, and new releases, proactively addressing any potential issues or conflicts.

Salary: $50,000 - $55,000 based on experience

Please note, while this role is remote, candidates not legally authorized to work in Canada will not be considered. Due to the high volume of submissions we must review we request that you do not apply if you are not authorized to work in Canada as this limits our ability to review valid candidates.